How to audit websites SEO can increase your ranking

Too often, such as SEO, to get our hands on the website after it was built. Designers focus on creating pages “pretty” and “useful.” Unfortunately, it's either a lack of knowledge, or simply do not care about the value of Internet search engine offers. This is where more and more feud between SEO and designer begins. Fortunately, there are many compromises that can be made without losing the aesthetic value of the website or search. It all starts with the identification of the elements on the website and make subtle changes that could make a page still look great, but they also have an equal chance to generate better search visibility.

15 Elements of SEO you have complete control of

Google said in the past that it contains hundreds of parameters in its ranking algorithm(even wrote Ann Smarty post, trying to determine how much, how could here on SEJ ). Many of these rankings, we do not know the parameters of(do not tell us), and it is very difficult to resist(links and social signals, for example). However, we know 15 per page SEO elements that are used(in varying degrees, and effects, of course) and that we have 100 percent control.

1) Contents page

Content is the key to a successful SEO campaign. Long gone are the days when you could slap up a website, or even three to five page website and rank well. It's about creating quality content that generates natural links.

2) canonization

Too often we see the link equity divided among the many sites that have exactly the same content. This is one of the elements of SEO that we have full control and should always keep an eye on. I saw a 301 page redirect their non-www version of your website to the version and see a dramatic increase in their web rankings practically overnight!

3) Title Tags

simple answer here is to write title tags over 70 characters. Darren Slatten has a very interesting case study confirming that Google can actually use pixel size rather than the character limit . What's most important is that you write unique, high-quality title tags that support the content on the page. Days stuffing keywords in the title tag of “|” should remain in the past .

4) Structure URL

When was the last time you told your friend about the article read on the domain . .com / articlename + – and 38% _really-weird_url83293892348? Probably never. Google may not have such a difficult time indexing dynamic URLs, as in the past, but it is never a good idea to Google to work harder than they have to. Use static IP.

5) Internal Linking

If you've read my blog before, you probably noticed I've always been an advocate two commonly used on the components: Mergers and internal architecture of the site. If both are correct, you can see some big increases in the sites rankings. If done poorly or not defined, it can be recast in other areas of SEO, such as link building, which probably is exponentially more difficult.

6) Site Architecture / Navigation

As mentioned in the internal linking, I have a weakness for architecture sites. Siloing content on your website can add a lot of value. Not only can interlink, respectively, but each incoming link helps you purchased the silo is not only that a given page.

7) Recurring Contents

Recurring content is something that is not so important in the modern SEO campaign said. Not only is repeated content to help evaluating the long tail keywords, but also gives the possibility to find a socially(by division) and the acquisition of the “natural” links.

8) Optimization of link sites

Google said in the past that it gives preference to sites that have fast charging in search results. This does not mean that you can jump from the 12:55, just having a fast website, but if it is beneficial for your site, you can put the value of Google, as well.

9) Social integration

Going off the hints and queues that Google gives us the importance of social inclusion signals to our websites. That does not mean you have to have floating buttons on each side, but even the “Like” button or the amount of the “Plus One” button might do the trick. Plus, who does not want a potential motion recommending that Facebook, Pinterest, or even Google+ can send?

10) I Alt Attribute mage

alt attribute originally included in the website so that people with visual impairments can still understand what images were displayed. Because Google does not work as we see images, it is important to include the alt attribute for this reason, as well. If you are able, with the correct word from the image, you can get some benefit from it also ranked in both Web search and image search.

11) 404 Custom Error Pages

Custom Error Pages 404 are very important for two reasons: It keeps visitors on your site and keep spiders search on your site. In both cases, if the person(or bot) clicks on a link or a broken trying to manually type in the URL of the domain and not wrong, they will be shown in a custom 404 error page These sites typically include navigation, in addition to a nice message that tells them what they are looking for does not exist. Search spiders can even use the navigational links continue spidering a site versus leaving your site together.

12) Meta Descriptions

Meta descriptions at some point been considered to play a role in the Google ranking algorithm. Today, it is widely believed that this is an opportunity to increase the click-through rate for organic search results. Who does not want to improve CTR? Still having fun with their meta descriptions.

13) XML Sitemap

Do you have a large website with imperfect site architecture or navigation? An XML sitemap can help more pages indexed in Google. While some swear SEO XML sitemap has no value, it certainly does not hurt either. With many tools to generate XML sitemaps for you(especially WordPress), you should take some time to generate one.

14) Tags header

Here's another part of SEO that it's a lot of value. Some say that your H1 tags should contain keywords, while others simply believe on the keywords in the header pages(with or without tags) is where the value comes from. Regardless of this, because it definitely does not hurt to use tags, it's a good habit to use. This is not necessarily part of SEO would like to redesign the entire site to join, but it is the best practices to consider when creating a fresh page.

15) file robots.txt

Who does not like a file that will determine exactly what Google can take a look at your website? Believe it or not, there are files on a site that no one wants the public. The robots.txt file(or even robots meta file for each page) can save you a lot of pain in the future. I personally am a fan of the path to my XML sitemap to your robots.txt file, because it is believed that Google searches before Robots make further adventures on his website.

Rank #1 begins with properly optimized website

Need help AUDIT your website? I recently called my eBook Do-It-Yourself SEO Audit , with the hope that people who can not afford the $500 my traditional audit can get the same value. In the eBook, you will get three files, 23-page PDF ebook, SEO audit template that is pre-populated with content and a sample Excel spreadsheet with your own custom SEO scorecard.